While Hamilton has a vested interest in people moving their compute loads to Amazon's infrastructure, his build big or don't build at all mantra resonates with several other IT experts. The consensus: It makes sense for most companies to trust their data center needs to the real experts in data centers — the companies that build and run data centers as a business. More companies will start moving more of their new compute loads — maybe not necessarily all the mission critical stuff — to the big cloud operators. That roster includes the aforementioned players as well as Google, Microsoft, IBM, Hewlett-Packard, Oracle and others that are building out more of their own data center capacity for use by customers.
And for startup companies, the decision to not build is a no brainer. Connectivity to the cloud is the real issue for these companies. "If I was starting a greenfield company, the data center would be the size of my bathroom; there wouldn't necessarily even be a server, maybe a series of switches — all my backoffice apps, my sales force automation, my storage would be handled in the cloud," said David Nichols, CIO Services Leader for Ernst & Young, the global IT consultancy
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