Too Little Too Late: Universal Music Finally Realizes That Maybe CDs Were Too Expensive



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Too Little Too Late: Universal Music Finally Realizes That Maybe CDs Were Too Expensive

David Herron alerts us to the news that it's finally occurred to the brain trust at Universal Music that, perhaps, CD prices were too high. They've introduced a "new pricing structure," which effectively means they've lowered the suggested retail prices on many CDs to between $6 and $10. Amusingly, the article quotes an anonymous person at a competitor who doesn't like this at all: "Why does Universal feel the need to get below $10?" Uh, perhaps because the market is shrinking because people find it too expensive otherwise. Either way, this move seems like way too little, way too late. Doing this in the late 90s might have been a start, but this isn't going to get people who have stopped buying CDs back into a plastic disc ...