Thursday, July 31, 2014

What is EMV?



U.S. banks are switching up the insides of your customers' credit cards. They're adding something called EMV technology, which stands for "Europay, MasterCard, and Visa." Translation: Credit cards will be equipped with a super-small computer chip that's extremely hard to counterfeit. If you've gotten a card recently, chances are it's souped up with this technology.

Chip Card Blog Copy

Why the changeover? Here's a crazy statistic: Almost half of the world's credit card fraud now happens in the United States—even though only a quarter of all credit card transactions happen here. The banks want to rein this in ASAP by moving away from magnetic-stripe cards, which are much easier to counterfeit. The recent Target and Neiman Marcus security breaches also added motivation.


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