Tuesday, March 13, 2012

'Homeless Hotspot' stunt stirs debate at SXSW



A story from AP Mobile:

'Homeless Hotspot' stunt stirs debate at SXSW

thumbnailAUSTIN, Texas (AP) - A charitable marketing program that paid homeless people to carry Wi-Fi signals at South By Southwest has drawn widespread debate at the annual Austin conference and around the country. BBH Labs, a unit of the global marketing agency BBH, gave 13 people from Austin's Front Steps Shelter mobile Wi-Fi devices and T-shirts that announced "I am a 4G Hotspot." The company paid them...

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