A seasoned CEO will look for a plausible path to significant value, along with the outlines of a plan for broad adoption if all goes well. The path to value should describe the initial questions that will be answered by the technology, the processes that will be improved, the decisions that will be made better with more information. The suspected business impact should be defined, but it should be clear to everyone that it is very likely that the unexpected impact may be even bigger. The amount of money to be spent should be presented with plan for the first few experiments that will be performed. With cloud computing infrastructure, none of this should mean a huge upfront cost.
More:
http://www.forbes.com/sites/danwoods/2011/11/03/explaining-hadoop-to-your-ceo/
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