Industry groups and privacy advocates on Thursday were near agreement on voluntary guidelines for mobile apps that should make it easier for consumers to know what personal information is getting sucked from their smartphone or tablet and passed along to marketers.
The plan will likely provide a brief, easy-to-read snapshot of an app's privacy policies, similar to nutrition labels on food packages. The snapshot would give consumers the bottom line on what information the software collects, such as physical location, surfing habits and personal contacts, and how that data might be used or shared with other companies.
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