TV Ads - Google extending AdWords to TV? -

I just came across this for the first time... 

TV advertising, now easy and affordable

Google TV Ads is an online marketplace that makes it easy for anyone to buy and measure national cable television advertising. Using the familiar Adwords interface, you can launch a television campaign in minutes.

http://www.google.com/adwords/tvads/index.html#utm_campaign=en&utm_source=en-ha-na-us-IBA_MA&utm_medium=ha&utm_term=keyword