Helps Students Compare, Buy Textbooks On Half.com
As students head back to school, eBay is getting into mobile textbook sales with the launch of a a new iPhone app from Half.com, which eBay bought in 2000 for $350 million.
The Half.com iPhone app is also the first eBay buying application to integrate barcode scanning technology, which was implemented through the acquisition of RedLaser in June. The app allows users to scan the barcodes on items to find the best deals on textbooks, DVDs, books, video games and more, with discounts of up to 50 percent or more off the normal retail price. However, eBay says the majority of items sold on Half.com are textbooks.
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